Colored pencil doodle of the name Ava West.

ART DIRECTOR

CONVERSE REBORN

mockup billboard ad of a tyler, the creator x converse collab

SUMMER 2025

CREATED WITH: PEER X UNCOMMON CREATIVE STUDIO

TYPE: SPEC CAMPAIGN

In the United States, around 300 million pairs of shoes get dumped in landfills annually. So I was thinking, what if we make sustainability feel personal? What if instead of replacing our old items, we learn to value and take care of them?

A part of a one-month installation at the Brooklyn Museum, Converse Reborn is a one-day pop-up experience on Earth Day that invites fans to celebrate, repair, and retell the stories of their oldest Converse. Through obituary-style posters, an immersive exhibit, and storytelling from fans and creators, we turn sustainability into a nostalgic, personal, and an overall attainable experience.

mockup instagram post from converse of a charli xcx collab

mockup instagram post from converse of a billie eilish collab

mockup article from Complex about the event